BBA (Digital Marketing)

3 Years

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Management

About this Program

The BBA in Digital Marketing at NGF College of Engineering and Technology is a 3-year undergraduate program that combines business management knowledge with modern digital marketing skills to prepare students for careers in the digital business world. Students learn subjects like SEO, social media marketing, Google Ads, content marketing, branding, web analytics, e-commerce, business communication, marketing management, and entrepreneurship along with practical exposure through live projects, internships, and digital campaigns. This program is ideal for students who are creative, interested in marketing, business, social media, communication, and online branding, and who want future-oriented career opportunities. After completing the course, students can work as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Strategists, Brand Executives, Marketing Analysts, and E-commerce Executives in industries like IT, media, advertising, retail, startups, and e-commerce. The program is beneficial because it offers industry-focused learning, practical training, skill development, leadership qualities, and strong career opportunities in the fast-growing digital marketing field.

Why this program?

Industry-oriented program with modern digital marketing concepts
Practical learning through live projects, internships, and campaigns
Opportunity to work in IT companies, media agencies, e-commerce, and corporate sectors
High demand for digital marketing professionals in every sector
Combination of business management and digital marketing skills
Useful for careers, freelancing, startups, and entrepreneurship
Develops creativity, communication, leadership, and analytical skills
Provides exposure to real business and online marketing strategies

What You'll Learn

Core subjects and skills covered in this program

Digital branding and online reputation management Leadership, teamwork, and personality development Entrepreneurship and startup management skills Real-world project handling and industry exposure Web Analytics and performance tracking E-commerce and online business management

Fees & Scholarships

Fee Structure

Tuition Fees ₹1,79,400

Registration Fee ₹10,000

Total ₹1,89,400

Scholarships

Merit-based scholarships available — calculated automatically on your academic record. No separate application required.

Boys
10% Scholarship – For students scoring 70% or above in Class 12th
15% Scholarship – For students scoring 80% or above in Class 12th

Girls
15% Scholarship – For students scoring 70% or above in Class 12th
20% Scholarship – For students scoring 80% or above in Class 12th

Scholarship is awarded based on 12th academic performance.

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Eligibility & Requirements

Who can apply?

Passed 10+2 or equivalent examination from any recognized board
Passed 10+2 with minimum 45% marks

Required Documents

10th Mark Sheet
12th Mark Sheet
Recent Passport size photo
Government ID- Aadhar card

Voices That Matter

Hear directly from students about their experiences and journey

"Getting placed through the campus drive was a big moment for me. The support from teachers and the placement team at NGF College really helped me throughout the process."

"I got a lot of opportunities to improve my skills and prepare for interviews. The training sessions gave me the confidence to appear in front of recruiters and crack the placements."

"My experience at NGF College was really good. From practical learning to placement preparation, the college supported me at every step of my journey."

Ready to Start Your Journey?

Join thousands of successful graduates who started their career transformation with us. Apply now and take the first step towards your brighter future.