Any future digital marketer have you been hearing the concept of ‘Content Marketing’ all over the place and wondering what the fuss about this terminology is all about? Content, you might say, is obviously required in the marketing world – so what’s new about it? And moreover, it’s not rocket science.

The concept of ‘Content Marketing’ came into limelight during the period between 1995-1996, but the click about that marketing needs to be about affluent in content-wise has always been there but it is the probability of the formats that the content follows and the medium of distribution of the same can be specified that has come through a lot of changes.

The slow modification

The format of content during the last decade has faced quite a number of changes that is from being widely used in digitally or whether through the internet, whether content be through video or mobile which areas of today by far the highest consumed means of content and dealers are scrambling to reach targeted audiences through these by most.

1. Offline to Online:

Reading articles/ news few years ago was a paper related activity but in today’s date the same content is connected with multiple gadgets with high-speed internet available to most of the urban areas and gradually it has been observed a paradigm shift towards content available online not only for news and information but any mode of communication-related to amusement purpose also. Today generation is more into online video, mobile app, for online TV, Podcasts etc and therefore, Television, which was so far considered the sacred mode of communication, is now facing tough race. Latest gadgets like Smart-phones, the Kindle and tablets are now being mostly used to read digital content and watch YOU-TUBE videos are now a normal daily routine and an everyday consumption for every TGA whether housewives looking for new and innovative recipes, to youngling learning our traditional rhymes, preteen simplifying science fundamental concepts and not to forget the young audience looking for their music fixes. A person with good reading habits also refers to E-books and audiobooks which are today have become more popular than physical hard or softcover books.

2. Influencer / Trendsetter Marketing through Blogging and Vlogging (a thought process out of the box

A recent trend has shown the usage of Blogging and Vlogging has exploded in the last couple of years and among them has also been successfully converted into monetization blogs/vlogs. For instance, we can take the example of the famous tech blogger Mr Amit Agarwal for his Digital Inspiration which is one of the most indicated examples among the recent Indian blogger’s success and to specify others, famous celebrities could be named as Nisha Madhulika for her innovative cooking videos or Mr Suresh Menon for his channel “ Arnab Frankly Speaking” which basically contains hilarious spoofs on Television news representative Mr Arnab Goswami. Along with these famous icons not to forget our Prime Minister Mr Narendra Modi, who has one of the largest on-going incredibly increasing crowd/ fan followers on Twitter and Youtube too. The Indian Brands are not even far behind as they copy the same trend which not only cuts off the budget but reaches to the maximum number of TGA and keeping the lead time almost to zero levels.

3. The trailblazer for visual appeal

An effective content marketing is what sets perfection into both images and perfect content write-up, now this is what creating a boom in the market. Put a slight thought about Instagram and  FB Page (IoT) – a completely seeable action which is not only being enjoyed by preteen/teens/young /old generation but also retailers as well as fashion enthusiasts, fitness trainers/fitness freak and big brands alike all over the Globe.

Info-graphics has created an eye-catchy in a bigger way in the last 5 years. Basically it is used to present abstract and complicated data in an easy-to-scan visual form or pattern. This pattern not only makes a process fast and easy to assimilate raw data but also makes it more memorable and the same time presentable. Big Brand Owners are now widely sharing branded (old/ popular/ newly launched/demanding) infographics with data that is valuable and relevant to their target groups.

The Expert Point of View

Speaking to Ms.Suhasini Kirloskar, co-founder of MarketAxis Consulting, one of the Pune’s leading consultancies that focus into strategic content development and digital marketing domain. She has extensive experience in content marketing for B2B companies and expertise in the IT sector.

According to her experience – Content for any B2B marketing is the fundamental base and in the meantime crucial. Moreover, a B2B purchase decision is based on rich-knowledge as well as trustworthy vendors, so in the initial process, the whole system is complex and therefore taking decisions takes long. However, Indian Traders are mostly struggling with the creation, publishing and promoting the strategic contents as maximum content writers are lacking that high-quality strategic view. In her viewpoint, SMART investment of senior leadership targets mostly in just putting down money for content. So, overall, a lot of efforts require to be done to really tackle the full potential of Content Marketing and in her thought, the field is bountiful with scopes for young/energetic marketers who can distribute quality content which is valuable and meaningful to their audience.

Latest Trends to watch out for in 2019

1. Usage of location optimized content

2. Content optimized used in Voice Search

3. Use of Artificial Intelligence in creating Content marketing

Occupying, the third position in terms of fabric/ material trade worldwide signifies the importance of Eco-textile Industrialization for India, Globally; India is now putting all her attention into creating new &more Textile Engineering courses into every Learning Institution.

Sustainable textiles are textiles or fabric that is invented in an environmentally friendly by using less of chemicals thus there are very less of health issues associated. But what Is Sustainable & Eco-Friendly Textiles exactly is? Let’s check.

For any kind of textile to be demonstrable- it has to be made from a renewable resource, it has to have enough good ecological impression (how much land it takes to bring it to full growth and carry it), and it should not utilize any (or usage must be little) chemicals in the growing and for further processing of it.

The most justiciable statement of sustainability put forward by the World Commission on Environment and Development is ‘meeting the requirement of the present Globeovercoming the challenges and without compromising the capacity of future generations to meet their needs and desires’

In modern times sustainability is a foremost trait of fabrics fashion products. Textile fashion organization is mostly focusing on sustainable by-products these days so that they can meet the environmental and social strands. For getting involved in the competitive advantage in fashion business companies have to take care of PEST factors, and must be aware of recent time’s trends of the market scenario.

Foundation of Sustainable & Eco-Friendly Textiles/Fabrics.

In Textile Engineering one of the most favourable developments in sustainable textiles is flax, a stalky and fibrous plant that can be grown with least quantity of water and fewer pesticides compared to cotton and fabricated at a lower price. The plants do not require large-scale or boundless irrigation and can flourish without chemical involvement.

Eco-friendly materials are assembled from fibres that needless quantity of pesticides or chemicals to grow. They have a natural ability to resistant to shape and spoiling and are disease resistant. Linen is eco-friendly material. Also once it is cultivated all parts of the plant can be utilized, making a number of by-products and nothing gets misused.

Some of the Sustainable Technologies & Practices Includes:

1. Green Colour Dyes Practice.
2. Systems, Control & Management Technology.
3. Waste Water Treatment Technology.
4. Colouration& Eco-Friendly Bleaching Method.
5. Bio-Processing Of Fabrics Mechanism.
6. Enzymatic decreasing Means.
7. Enzymatic Bio-Scouring (by using lipase/cellulose enzyme)Technology.
8. Enzymatic Bleaching Method.
9. Bio-Polishing & Enzymatic Based Softeners (Cellulase) Process.
10. Bio-Stone Washing (Denim Finishing) Process

Air Dye Technology

Air-Dye technique manages the appeal of colour to fabrics using no water mixing into it. The method of making the material can require quite a hefty dozen gallons of water for making each pound of clothing. The Air Dye activity employs more of air rather than the use of water to help the dyes puncture, a whole mastery uses less amount of energy than the old orthodox methods of dyeing, this type of method works only on synthetic fabrics.

LeadAttribute of Air Dye Technology

1. Avoid contamination of water in the colour supplication process. Using air as an alternative mode instead of water to convey dye, no harmful waste is discharged and no water at all is misused.
2. Energy is used according to the requirements, thereby the costs are lowered and also satisfying the set-up standards towards global management.
3. Emission of Boilers usage, screen printing machines methods/techniques, drying ovens processes or cleaning and usage of abrasive chemicals, thereby avoiding the creation of any pollution factors.

Why we are in need of other Alternatives:

In recent times in one hand where Textile Engineers are taught to the usage of most commonly used fabric material in upholstery fabric manufacturing is Cotton and on the others the whole concept of Textile Engineering is stressed on the present scenario based on the factor of fast-growing population that will generate an increas­ing want for textile materials, focusing mainly into cotton, but in the meantime there is no alternative land available for cotton farming.

The disparity between the demand and supply of Cotton can be reduced only by using chemi­cal fibres but the production of the same fibres depends only on non-renewable petro­leum stocks and that we all prefer for natural fibres due to their comfort and ease in using.

Innovations in Home Textiles: A brief Introduction.

Innovations are a never-ending practice. Textile Engineering is a home textile which is basically growth of the innovative and quality finishing. The demand for home textiles is rapidly capturing the market though there is the wide use of textiles for making clothing. Globallyamongst the top 5 the Indian home textiles founded a place according to a study conducted by the US department of commerce.

Home and Textile Industries, after apparels, are being considered as the next big opportunity for the point of trade. There are experts who believe that broadening in the home textile market is linked to building an overall healthy economy of any country.

Labels/Brands have a major role in making home textile products, which can ensure a heavy consistency in demand. Presently, in-home textiles materials that are being used by an interior designer is to give the shopper the alternatives to be the mastery by providing the options that he rightly deserves.

One can become aware of the variety of innovative home decor materials/fabric to suit one’s wants and mood. If the right material is being used for home furnishings, it can reinstate the warmth, and they are also accessible in varied colours, selectable print, quality, and textiles.

Production in India for Home Textiles

Karur, Panipat, Chennai, Delhi, Mumbai, Bangalore, Mirzapur and Badhohi, Jaipur.

Conclusion

Booming of sustainable and home textiles can bring foreign currencies, increase in Export, automation, factory-made or machine-made, industrialization and benefaction to GDP within a short reach of time. Both textiles sectors have created an integral part of the community and economy of India globally.

The subsidy of home textiles in textile Industrial sector needs to increase by proper design & planning, set accord to government policies& schemes, functional and constructive entrepreneurship for facing the contemporary &fashionable challenges in the world market for creating jobs for textile Engineers.

Again, according to the production area in India, countryside regions are a big option for investment, which will provide raw material or rather sustainability raw fabrics to the company in cities creating employment in huge numbers. If we invest more we can develop a growth curve in both textile sectors in demand graph.

In the era of the smart competition employment world, it is elementary than ever to have strong interviewing skills. The primary reason for this is that college graduation rates are highly increasing and the students will be leaving the alma mater with more vying. If you are not able to crack at your interview it could cost you an opportunity gone.

Few of the good skills to succeed in campus placement interviews are here mentioned for a brief guideline for successfully cracking through the Organization you are facing.

Campus Placement Interviews? A shield every student wants to break.

Abilities are not stuck only to the technical skills you acquire while studying different courses in your centre of learning. In today’s Globe, Companies are running like a Hare (in the story the Hare and Tortoise story) so, emotional, social, political and technical knowledge is very much required for running a successful business or to grow in the line of development. So, along with the tech-based skills, non-technical skills are also required in a workplace regardless, whatever the nature of the job wants. In and as expected, for Companies hiring fresher’s these skills are in high demand.

Building the top few skills outlined below which increases your chances of getting employed during campus placement interviews, can be listed as:

Building your Com Skills (Verbal, Non-Verbal & Visual)

Possessing the right technique of approach of communication is a must these days if you wish to grab a seat in one of the big groups. Com skills shouldn’t draw a limited being good at verbal and written communication but in actually putting a point in delivering a message which is clear and can be easily understood by the audience.

You can inculcate these pleasing features while you are still pursuing your courses by practising fruitful and productive communication with peers, classmates and can discuss the same with the immediate lectures also while performing assignments or projects. The final year students have the facility going through college internships, where they have the golden chance as in how professionals interact with each other closely, figure out the possibilities, outcomes and what doesn’t work and most of all the students must try to imbibe these learning into your communication pattern. These minute characteristics will not only gain ones’ confidence but help a student in group discussion and explicit their points, making them a proper Job-Ready.

Handling Stumbling – Block

The capability of solving obstacles/stumbling – block skills can prioritize one of the top employment-notable skills. The contemporary market is always showing up with standing obstacles so, Companies especially prefers employing fresh graduates who are rather problem-solvers rather than those who hold back for others subordinates to approach up with solutions for work-related hindrances. This quality can give you a much-needed circumference over the competition and the most required means that you are competent enough of identifying &defining a problem, coming up with the reasonably alternative key, examining & choose the best economically alternatives possible and effectively the choosing the best alternatives.

Open-minded, inquisitive and the ability to inspect a troublesome issue in parts and not as a whole can support in develop stumbling-block skills while you are in-pursuing. Other effective ways are to take self-analysis tests or online aptitude tests that are specifically mapped for problem-solving skills of the test taker.

Indulging in Group Participation

Group- it says each individual are supposed to take charge and amalgamation of the same forms a Successful Team. Let’s think of the college time, where if a project is being specifically assigned to the whole group, the whole group indulges into the project to make successful and obtain the best possible grade. Every group member tries their best to give. The same methodology is used in the Organization too. In Organization too, for completing a project every team member is handed over their part. The planning, guidance, implementation of the same, the lead time and the outcome and if any flaw working again and again on it.

Companies actually avoid hiring people who will later face difficulty in working and coordinating with teams. To cultivate and develop teamwork qualities &skills and also to become a great team player while you are still in college by taking each college projects and group activity with utmost care.

Implementing Leadership Skills

Those groups who wish to hire leaders thereafter, leadership qualities are a must for them to perform and have control. Around & good leadership skill is a combination of quite a number of standards such as stepwise planning & organizing skills, strategic & calculated thinking skills, prudent management skills, good entrepreneurial skills, the required change management, persuasion &well influencing skills.

Being Honest

As we discuss as one of the qualities that come under leadership skills is Honesty, we can separately state this factor as an important one. Highly valued qualities in the working environment are personal credibility and integrity which is really important. With strong principles and values, Companies look for hiring those candidates who will never compromise with the standard set by the Organization.

Gelling with openness to Learning

Competency, ability and skills are the most considered vital factors companies use to mapfreshers during their placements. The learning should not end with the completion of your course neither stick only to what was actually taught in it. Work environment comes with competitive training surroundings that one will require constantly keep up with the change technologies and customer demands. Taking control of an attitude that will allow you constantly learning new efficiencies can win half the battle for anyone.

“And I am not here to be AVERAGE I am here to be remarkably OUTSTANDING”

Standing confident and why should A, B or C Company hire you? Is a question mark for every student? Scoring a remarkably grade out of the crowd starts with choosing a career right from passing out with flying colours in the boards.

Deciding on and grading the colleges of your preferences.

Listing down your benchmark.

Rank your preferences.

A (must) student should keep a keen eye on the eligibility for any sort of scholarship or financial aid.

Submerging in the surrounding atmosphere.

Brand conscious must not be the prime focal point.

And you must make sure you have the eligibility scores.

A stable and rigid, top engineering college gives priority to good teaching, is known for its accomplished faculty members and often conducts important engineering research based modernized technologies.

Making yourself qualified, skills required according to the contemporary market and moulding yourself beautifully makes an addition to the team as well as the Organization hiring you.

Choosing among the pool of engineering colleges in the heart of the capital will be one of the most difficult tasks for any student; keen on progressing in their academic career. Students need to consider what type of degree he/she needs in order to fabricate their engineering career goals, as well as whether or not the engineering establishment he/she is considering meets your personal needs and to what tier. A right Engineering College may boil down to its tuition, location and reputation. So what comes in your mind?

“NGF College of Engineering and Technology”- the Best Engineering College in Delhi.

Categorized as the Best Industry Oriented College or the Best Engineering College in the Delhi NGFCET knows the wants and demands with the latest modernized market scenario and helps one know the field in which he/she wants to step into and try to specialize immediately upon 12^th.

And WHY should a Student choose NGF College of Engineering and Technology!

• Receiving High-quality edification and Industry based- research. …
• Laying a strong focus on final-graduate employability. …
• Monetary is a big factor, so an affordable cost of living plays an important factor here.
• Visiting the College and experiencing the stunning surroundings where the student will be spending the rest of the 4 years and historic sites. (knowledge of ancient cultural beauty and the extraordinary monuments created by our  famous rulers ) …
• An international outlook and social circles. …
• Excellent support both in services and exposure for international students.
• A wide range of extracurricular activities for both body and mind fitness.

Putting a fix at NGF College with each passing day, more and more students in India are enrolling into this private engineering college. After all, a career-focused undergraduate while studying in the next 4 years well knows that this college will be meeting with all the needs of the students supporting without missing out any of the above factors.

In spite of the facilities delivered-query stillarises, why should an undergrad choose a Private college over a Government college?

So, putting in a nutshell, the below characteristics could help in highlighting how studying engineering in a private engineering college fits into students lives:

1. A constant observation to each student– It is a well-known fact that privately-owned centre of learning or colleges is considerably magnified than public colleges. They provide fewer faculties and take in lesser number of students. This particular element is advantageous because it allows each student to open up easily and communicate with the lecturers and professors, and discuss their complications freely. The combination with fewer numbers of students aligning with that of the instructors makes the process ease in heeding to the attentively focus on each student. Teaching and explaining become a nominally easy task and the students feel like their problems are being attended as well as treated with equal significance as that of the others.
2. Engineering infrastructure – Private engineering colleges invest a lot on their labs to build up their students level of interests and they believe in providing them with the best of automation. They allow them to learn and practise in well-equipped labs and provide them with state-of-the-art mechanization so that they always stay a step in towards the front of the rest. Mechanical, electrical, computer science and other such engineering courses make sure that the learning environment for their students is not halfway house in any way.
3. Reputation (a built of trust) – Private Institutions and colleges are more reputable and more of trust worth when it comes chiefly to job seeking opportunities. Receiving a degree out of a reputed private engineering college can earn you a good reputation and can help you earn the best of placements that you have always dreamed of getting.
4. Academic achievements and investments– Tying up a good knot with the alumni, who invest time and money into the college so that the college can grow and expand both area-wise and academically should be a must for every Privately owned centre of learning. These rapports and the donations they make, helps the engineering college become better and even provide scholarships to brilliant learners so that they can study and prosper ahead.
5. Placements– Every student has only one dream when studying in a college – getting good placement opportunities whether the learners is from Engineering, Management or any other Job oriented course. This factor is objectively owned by the private colleges as they have a good reputation for being able to provide their students with, predominantly the outstanding engineering colleges.

Every year, countless students advance out from various Engineering colleges in India. If compared the number of students graduating from these colleges in India is much more than in China and USA, yet only 30% ( Ref: Wise Step Article) among them fits into the Industrial demand and the rest either remains unemployed or places them into jobs outside their field.

Here we have listed out a few of the major expectations of the Industry from engineer graduates.

• Firstly: The reason for such unemployment or underemployment!

Centre of Learning must build relevantly skilled manpower to fuel the growth of the IT and Management Sector. It must not only emphasis beyond the demarcations of the academic curriculum but also students must be given opportunities on Sandwich Courses which eventually will prepare them to meet the asperity of the present competitive world.

The concept of “CHANGE IS CONSTANT” must not only be believed but thoroughly practiced and tune the students according to the changes in Marketing Dynamics with respect to:

• Globalization Changes
• Demographic Changes and
• Adoption of Industrial Technologies

• Secondly: The Industry Expectations from the Graduates!

• Better Communication Skills: An Engineer must possess good communication skills if he expects to be hired into a good firm or organization. All complicated theories and laws are of no use if the candidate cannot communicate his thoughts in proper words.
• Knowledge beyond Textbooks: Very Often firms looks for individuals who can look beyond textbooks and think brightly. You need to be logical and think intellectually. To be an ideal aspirant for global firms, you should think like an INVENTOR.
• Positive Approach: The job of an Engineer is not simple. It is a path of many challenges and brings out the solution to the same and makes them work. A positive approach is thus a must in the career. In the core Engineering field like Electrical, Chemical, and Mechanical, sometimes field work becomes a salient part. Therefore, strong willpower and a positive approach is a must.
• Ability to Multitask: While the focus is an important condition in the Engineering career, there is something more important than the focus on the engineering career. It is the ability to multitask. An engineer may have to assume several responsibilities at the same time. This may not be possible for an individual whose complete focus is into a single thing and this is where the factor of multitasking becomes extremely crucial.

• Thirdly: Factors preventing them to get the right job!

• Ability to Lead: While there are many engineering graduates who score well in their papers, there are very few who are true leaders. Most of the Engineers today just follow the procedure shown by great minds of the past. If you wish to be hired by one of the leading companies, you must acquire the ability to lead.
• Update with Latest Technologies: The greatest risk of being in the field of technology existing now can become obsolete someday. You must be prepared to enhance your skills to match the latest in technology.
• Willingness to Travel: As Engineers escalate the success ladder; the expectations from an engineer seem to increase too. An engineer who is at a senior position in his field may be expected to travel places and meet senior level particular in different countries. They may be expected to share knowledge, ideologies and give presentations in most manners.
• Knowledge of Foreign Language: Knowledge of Foreign Languages is always an added plus in the engineering field. If you know languages like French, German, Spanish, Italian and Swedish languages, they can help you deal with a senior level administrator in International Projects. It also helps in establish your profile.
• An MBA Degree: An Engineer with an MBA degree is in great demand because it is a rare solution. The firms look for engineers with MBA degree to take up directorial positions in technology companies and firms. An MBA degree helps to furnish your management skills and make you a true director.

• Fourth: Skills of Future (SOF) and Related Jobs!

(ref: https://news.darden.virginia.edu) the 10 Critical Job skills of the future.

-Complex Problem Solving – Creativity- People Management- Emotional Intelligence- Judgement and decision-making- Service Orientation- Coordinating with others.

In the upcoming years, building The Best Industry Oriented College/Educational Institutes with the highest graded technology will have hardcore collision over the learning experience in many ways. In this arena, the Internet of things (IoT) continues to confirm its vital position in the context of Information and Communication Technologies and the development of our community. With the support of IoT, educational institutions have enhanced the learning outcomes by providing more in-depth learning outcomes, improved operational efficiency, and by procuring real-time, actionable perspectives into students’ performance.

Moreover, this small write-up enlightens especially on the few outlooks on the evidence about the future of IoT in the higher education during the next few years, which have been propounded by a number of research Organizations and Enterprises. On the other hand, IoT also brings tremendous challenges to a higher level of technical education.

Before furnishing a quality time in this article lets understand What is the Internet of Things (IoT)?

The Internet of things (IoT) is basically a framework of gadgets considering vehicles, and home appliances that contain electronics, software, sensors, actuators, and connectivity which allows these things to connect, interact and interchanging of various data.

The IoT also involves extending Internet networking beyond standard devices we use in our daily lives, such as desktops, laptops, smartphones and tablets, to any range of traditionally dumb or non-internet-enabled physical devices and the everyday used objects.

Research says that the top must have skills for an IoT developer.

Meeting with the consumers screaming and queuing up for the next big thing (What is Demanded and what is supplied), the Companies are anxious to tap the right talent of software developers with the required set of skill. The new age group of software developers will have to be more than coders–they will have to be intuitive problem solvers who can see the bigger picture, who can recognize that the landscape is prone to a constantly changing, and who realize it is their responsibilities to keep up. Pursing at a career in IoT must be curated to this summary of top IoT skills needed in today’s developer ecosystem:

10. Teamwork: Building an IoT system requires a set of team effort. IoT team primarily inculcates (a must but basic requirements) an electrical and a mechanical engineer, an industrial designer, an embedded systems designer, one back-end and a front-end developer and a product manager. The more embedded knowledge each sub-ordinates of the team has about what is the exact role of every other team peer member, the purpose of the system, and the end user of the system, the better the entire system will function smoothly.

9. Business Intelligence: And why should a developer be familiar and sensitive about Business Intelligence? Sounds weird.Right? However, take a step back and have a deeper view at IoT problem that is occupied. It is all about a group, storage and analysis of streams of data from smart devices. If one does n’t understand the importance of data, how will one go to make sense of it? A needed skill which includes sets of sensor data analysis, data centre management, predictive analytics, and programming in Hadoop and NoSQL.

8. Information Security: Internet of Things is already going through a tough time from several DDOS attacks, botnet. Security is unable to an afterthought for IoT devices. The desire to a keep safety about information means that developers who are familiar with vulnerability assessment, Public Key Infrastructure (PKI) security, ethical hacking, and wireless network security will be key players in bringing threats.

7. UI/UX Design: Nothing sells if any device is not convenient to consumers. The interfaces between the device and the consumer must be effective along with its user-friendly. Responsive Web Design (dynamic visuals respond to screen-size, platform and orientation) and Service Design (keeping the core of the end users) are the appreciated set of skills in this aspect.

6. Mobile Development: Controlling 90% of the market together, the constant search for developers for Android and Apple iOS are being searched for. Most of the IoT devices will be leaded through smartphones. The propensity to develop the latest apps that communicate with external hardware and sensors is even more sought after.

5. Hardware Interfacing: Hardware programming is very much essential if you want to develop yourself into an embedded engineer. Learning how to program interfaces such as GPIO, I2C is an important element for success. Gaining practical knowledge in at least one operating system, such as Linux and also one embedded system such as Contiki would be a good asset to have.

4. IP Networking: In IoT, embedded sensors interact with the domain around them. The information they gather is then sent to be analysed. The network through which the information runs must be designed to be undamaged set up for enormous traffic and must be secure and reliable. Developers must have the knowledge about the base of OSI stack, how the connectivity protocols (a given set of agreement) works and what are the latest standard in IoT communication.

3. Automation: A McKinsey survey researched that 40% of the value of IoT is in its operability. Given with a large quantitative number of data and interfaces, developers who know how to connect automatic API testing and after that with manual testing will be the ones who in actual scenario get their products to market to reach to their exact consumers.

2. Design for Data: Big data drives IoT, and the work of software engineers, network engineers, and UX engineers is to make the data work extremely faultless for users. Metropolitans are un-securing up their big data so that developers puts a small effort in solving infrastructure troubles and they’re innovate solutions. Ability to read and interpret data in a meaningful and customised way will be most sought after.

1. Machine Learning and AI: Gathering and analysing a large number of data would only make sense if we are able to translate the pattern and eventually predict the outcome. As IoT becoming more complex and ubiquitous, AI will be given more importance on, to handle more tasks and make autonomous decisions.

The Impact of the Internet of Things in the Education Paddock.

The Internet Of Things brings a difference, in the way people’s lives via intense connectivity. Few might be cautious of the progress, but its usefulness is without a doubt. Learning is very much necessary for all, and the IoT and software development tools could make the exposure towards it a whole lot better. It’s up to the parent, Educational Institutes administrators and students to make that the IoT is applied to its full possibilities of advancements.

The Internet of Things influences education in many strategies. It is the asset intelligence (giving colleges/universities more logical choices) which allows the learning centres to make more informed decisions, in an attempt to boost operational efficiency, learning experiences and campus security (covering all elements for establishing The Best Industry Oriented College.)

Structuring the BEST INDUSTRY ORIENTED COLLEGE and re-entering into the World of Academia- A ‘KNOT’-Connection/ Rapport forms a basis of meaningful, close and harmonious relationships between people that promotes well-being how to join these words in your Family, Career path, Education, Future and Employability.

Tying a KNOT with your Business, Surroundings and Employability:

When it comes to business or employability putting a little more of ones’ personality into their style serves as an ADD-ON advantage in rebuilding a good and strong linkage between your surroundings. They want some acceptability that fits great into their Organization (Globally, Environmentally, Technically and Liberally). When these dimensions get covered it reduces the significance of the label and the brand (literary indicates Institute/Industry and what position you hold).

It may be the New-Age term for Age-Old burnout, but everyday building strong and healthy relationships with your social ties with family members, friends, neighbours, co-workers and others impact your mental, emotional and even physical well-being.

The whole concept of establishing or fabricating between an Institution and a learner ties a Knot which stands out to be The Best Industry Oriented College whole solely depends on the direction and management that moulds a Job Ready Employee from a raw Student. This is what punches more into this factor of “Knot”.

Building and Maintaining good working interdependency will not only make you more engaged and committed to your Organization; it can also unlock doors to key projects, career advancement or into higher level or positions. “PERFECTION OF PYRAMID” is simple: work, family and friends, and finally stressing in your way of grasping new technology upgraded Education.

There are certain characteristics that makeup good, healthy working relationships.

Build a Communication forum/platform and Multi-Modal Learning Environment. Embracing diversity Appreciating additionally Encourage open participation and Actively Listening. Work with your peer/ classmate/ by knowing their Educational Background, Interests or any peculiarity.
It hardly matters in general what Industry you’re in or what position you hold-knowing to build a rapport can bring end number of opportunities. After all, when you have good harmony with someone, the person will automatically have the urge to help you to thrive further in your life. It’s the bond that forms when you unearth the point that you already sharing one another’s values and priorities in life.

Tying a KNOT with your Education System:

Bonding with classmates/students and teacher relationship doesn’t matter into the teaching style or experience level, relating better with them can open the door to new knowledge being shared from the podium also opens the door to new learning opportunities for everyone involved into the business task.

The social and academic benefits, concluding that fostering positive correlation with student motivation and peer relationships, helps to address behaviour complications, and can even complement other important relationships in students’ day to day life.

How to build a GOOD KNOT:

Rapport must be a conjoined process, so it’s not something that you fabricate by yourself. You can, however, revitalize it by following these steps:

A Good Check in your Appearance: the first impression is very much considered and your appearance should help you in creating a connection with people and not to create a barrier. A good thumb rule is to dress just a little “better than the people you’re about to interact with.

Remember the bottom line: It becomes important to get into human interaction and a great way to interact is to create new, shared experiences. Sharing similar kind of stories helps you in gelling up with your peers in the best possible way.

Find a common factor: identifying common ground/base can help to establish a good rapport, to find something that you both share.

Create shared experience/stories: Rapport must be a uniformly associate system. Without human communication sharing/creating something new, experiences cannot be done.

Be empathic: empathy is about understanding other people by seeing things from their perspective and recognizing their emotions. So, to understand and share another person’s perspective, you need to understand what needs to be a tick.

Mirror & Match: Mirroring and matching are techniques for building a mutual rapport by making you more like the other person’s thought level.

Re-Establishing Rapport: it takes a good amount of time/effort in remodelling a rapport when it has been lost. Being humble and if required ask for an apologise. Focus on ways of repairing any broken trust. Put in extra effort/work, if you need to, and keep your word. Transparency and genuine concern for the rebuilding trust and re-establishing rapport.

PROMINENCE OF CURRICULUM & INSTRUCTION

Best Industry Oriented College is built not only by providing a good placement in a reputed company but also what students learn during the course and how that content is fitting into the curriculum as well as the upcoming essentiality of the Industry also not failing to neglect here automation plays a UNIQUE role as a result of Globalization for moulding and developing a JOB READY GRADUATES.
Here, mainly we lay importance into as in how curriculum & instructions have developed worldwide and what factors might take shape in the up-coming future evolution.
As, technological innovations have transformed into contemporary industry and our day to day life, new questions about what graduates must know and be able to do- whether new programmes and approaches for learning and culture can be more effective than the longstanding factory model of schooling – are driving experimentation and innovation in curriculum and instruction, as well as encouraging closer looks at how high-performing countries are preparing their students for the Worldwide Society.
Reviewing a few works of literature and some panel discussions which point directly towards the skill gap that exists between the need of the present Industry and the skillset being developed among the technical & management graduates. There is a need to developed educational related programmes as per the requirement of present-day industry and create a favourable aura in technical institutions for quality instruction (both theoretical and practical) to develop the required competencies among technical & management students.
Here following, are few proposed actions have been listed for Improving Curriculum and Instructional Processes focusing both into Engineering and Management courses:
•    All instructional processes must be designed in order to provide flexibility and allow Self- pacing.
•    Innovative approaches in the design of curriculums can be used to provide enrichment experiences to students.
•    Apart from the proper syllabus, tracks should be moved towards subject related to humanities & social sciences, management, professional ethics & values, environmental engineering, sustainable development, engineering and project management needs to be included.
•    Emphasis on soft Skills such as communication, creativity, leadership, working in Teams, Interpersonal skills, lifelong learning must find a place in the educational programme or modules of various courses.
•    Industry involvement needs to ensure an educational programme design process to make it applicable & suitable for the requirement of the Global Market. Also to uphill and enhance the employability of the degree holders.
•    Emphasis needs to be laid into how the instruction processes and evaluation processes as in how to introduce them so that it is easily taken by the students.
•    The introduction of Structured Industrial On-The-Job training at least for six months at the end of the last semester must be provided to the Graduates.
•    A booklet consisting of queries related to various aspects of Industrial-Organizational formation, processes, products, latest technology, unwelcome or difficult issues, application of learnt concepts, the basic platform and procedures etc., need to be modelled accordingly.
•    Learning Concepts must be updated, modified & revised on a frequent basis based on systematic feedback from the graduates, lectures, degree holders and Industry or Organization experience holder.
•    Situation studies, case studies, On-field learning, Peer-learning opportunities, brainstorming sessions, survey sessions and Industry- Academic Exchange Activities can be positive support in providing the required industrial exposure for the lecturers as well as the graduates for a crystal clear picture.
The strategies suggested here are based on the current and modern technical education system which could be implemented for creating a Global Society and in turn, will enhance the employability of the Graduates.

The Importance of digital marketing

What is digital marketing?

Digital marketing is the process of consolidating platforms and customers’ experience through a digital channel.

Digital marketing offers the equivalent of increasing and improving the cooperations and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications (apps).

The world is instantly shifting from analog to digital. People are consuming more and more digital content on a daily basis including on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to accommodate fast.

Digital marketing so important because it is not only a briskly growing strength in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon take over more traditional forms altogether.

Benefits of digital marketing:
First of all, digital marketing is infinitely more affordable than long-established offline marketing methods. An email or social media campaign, for example, can broadcast a marketing message to consumers for the simple fraction of the cost of a TV ad or print campaign, and potentially reach a large audience.But one of the main benefits of conducting your marketing digitally is the content with which results can be tracked and monitored. Rather than conducting valuable customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, permissive you to plan more effectively for the next one.

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing conditions are at great risk of going extinct promptly rather than later.

Here are some digital marketing ideas to help entrepreneurs get started in this field:

• Define Your Market Scope

You should only target the right market portion that you are aiming at. When it comes to online marketing, targeting the right audience is very important to your ROI rate. If you don’t want to waste money advertising to the wrong audience, you should first spend time figuring out which type of market you want to aim at, whether it is a single market, a multiple markets, or a total market.

• Focus on Your Product

It is crucial that you focus on your main product. In order to make a customer buy from you, you have to position your product well enough so that it stands out against the rest of the competitors.

• Optimize Your Promotion Methods

Remember that color banner, slogan, and fonts do have an impact on your marketing campaign. You should create catchy advertisements before putting them on PPC platforms such as Google Adwords. You should transform your marketing methods too. In addition to PPC marketing, you should focus on SEO, social media marketing, video marketing, and email marketing if you want to reach out to as many potential customers as possible.

Set Your pricing when people to shop online, they have a better chance of comparing prices among different brands. Therefore, most people don’t buy the first time they visit your site. If you don’t know how to intelligently set up a reasonable price for your product, you will lose in the tough competition.

• Utilize the Power of Affiliate Marketing

Many brands use the power of affiliate marketing to build their advertising campaigns upon. When you have your own affiliate program, you will get a lot of branches to work for you, promote your products and you will give them a percentage of the final sale price as a reward. This method is very effective if you have a good affiliate management tool.

Career growth in Digital Marketing:
Most of the digital marketing courses and education programs are designed to produce recipient with advanced expertise in digital marketing

After successful achievement of any university digital marketing program, the student will find employment in middle to top management positions in large corporate or small endowment, in modern e-businesses or public sector organizations.

Digital marketing is the way of the business world for the future and ample opportunities are there.

The future scope of the digital marketing industry will be determined by ideas and developments that call for the logical interworking of mediums. It’s that simple. Traditional media isn’t going anywhere. But television and radio are safe and booming.

The future of digital marketing will be fixed in how marketers and platforms create ways for new and traditional media to play together.